Privacy Policy

1. Who We Are

PJ McKenna Trade Car Sales Ltd ("we", "us", "our") operates the website at pjmckennacars.ie. We are the data controller responsible for your personal data under the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.

If you have any questions about this policy or how we handle your data, contact us at:

• Email: info@pjmckennacars.ie
• Phone: 086 255 4170
• Address: Old Naas Road, Bluebell, Dublin 12, Ireland

2. What Data We Collect

Trade Account Registration

When you register for a trade account, we collect:

• Full name
• Email address
• Phone number
• Company name (optional)
• Garage code
• Password (stored in encrypted form — we cannot read your password)

Usage Data

When you browse the site, we collect:

• Pages visited, including individual vehicle pages
• An anonymous session ID stored in your browser's local storage, used to count visitor numbers
• If you are logged in, your user ID is associated with vehicle page views for internal analytics

Contact Enquiries

Any information you voluntarily send us by email or phone.

3. How We Use Your Data

Purpose	Legal Basis
Processing your trade account registration and approval	Legitimate interest / Contract
Allowing approved users to browse trade stock and pricing	Contract
Counting anonymous site visitors for internal analytics	Legitimate interest
Responding to contact enquiries	Legitimate interest
Security — preventing fraud and unauthorised access	Legitimate interest

We do not use your data for advertising, marketing to third parties, or automated decision-making.

4. Cookies and Local Storage

We use the following cookies and browser storage:

• sb-access-token and sb-refresh-token — authentication cookies that keep you logged in. These are session-based and expire automatically.
• CSRF token — a short-lived security cookie used to protect form submissions.
• Session ID (localStorage) — an anonymous identifier used to count site visitors. It is not linked to your identity unless you are logged in.

We do not use advertising cookies, tracking cookies, or any third-party analytics tools such as Google Analytics.

5. Who We Share Your Data With

We do not sell or share your personal data with third parties for marketing purposes.

We use trusted third-party service providers to host and operate this site. These providers process data on our behalf and are contractually required to protect your data in accordance with GDPR. All data is stored within the EU.

6. How Long We Keep Your Data

• Account data — retained for as long as your account is active, or until you request deletion
• Vehicle page view logs — retained for internal analytics and reviewed periodically
• Contact enquiry records — retained for a reasonable period to handle follow-up queries

7. Your Rights

Under GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Delete your data ("right to be forgotten")
• Restrict how we process your data
• Object to processing based on legitimate interests
• Portability — receive your data in a machine-readable format

To update or delete your account information, visit your account page or contact us at info@pjmckennacars.ie. For all other data rights requests, email info@pjmckennacars.ie. We will respond within 30 days.

You also have the right to lodge a complaint with the Irish Data Protection Commission at dataprotection.ie.

8. Data Security

We take reasonable technical and organisational measures to protect your data, including encrypted authentication tokens, HTTPS-only access, and access controls limiting who can view personal data.

9. Changes to This Policy

We may update this policy from time to time. The date at the top of this page will reflect the most recent update. Continued use of the site after changes constitutes acceptance of the updated policy.